When it comes to the holidays, occasions or celebrations, people are willing to let out some extra cash for the event. With deep pockets out there, it’s up to restaurants to give their customers a reason to dine during the holidays. Will customers consider your restaurant worthy to spend their cash for special occasions? Here are some restaurant marketing tips and you’ll be on your way to full reservations, a full cash register and satisfied customers.
Give Holiday Greetings
New Year’s Eve is just around the corner. That means celebrations are all in everybody’s mind, and when people want to celebrate they think about going to restaurants and bars. Think of some promotions that could entice people to visit your restaurant, arrange a party or simply stay out longer and later than others will do. A simple card or even an email with best wishes for the holiday season is a less cost but effective approach to lit your customer’s interest towards your restaurant. Turn the message so it appears like a greeting more than a promotion. A simple message and signature from the owner is always a good idea and let the customers know there is a someone on the other end. At the end of the card, you could say your holiday promotion. Keep it simple and convincing. For example, “Two free glass of wine for couples who will dine with us on New Year’s Eve.”
Issue Gift Certificate
Gift certificates are the ideal approach to earn by unique events during the holiday season. Around 20% of the gift certificates will never really be used, which will make that sale into profit. Keep gift certificates noticeably displayed at the front of the restaurant, on your website and social media websites so customers will easily buy them.
A free glass of wine on Christmas Eve. Free taxi ride repayment during New Year’s Eve. Customers are very willing to spend money over the holidays, instead of offering a discount give them extra services or free items. Lowering the price attracts the wrong customers. Instead, add a bit of value and exclusivity.
A Christmas gathering complete with an eggnog toast, countdown on New Year’s Eve, a scary Halloween party or even a romantic Valentine’s Day ball are all great choices to fill the tables, just make sure you have all the restaurant equipment to make it happen. Make it sure that your food and drinks are the primary focus of the party, and give special services with music, movies or performance. Publicize your party through email, social media means and in your website.
What would New Year’s eve without sparkly garlands and clocks for the countdown? Changing the decorations in your restaurant occasionally will stay up-to-date with the latest design with the season and add a new quality to the dining experience of your most loyal customers. Make sure your holiday decorations don’t go against with your theme concept.
You could change your establishment into a scary restaurant for Halloween, servers dress up as Santa Claus and elves this Christmas, make your employee to hit the streets dressed as a giant turkey for Thanksgiving is another approach to restaurant marketing. Think of some crazy holiday tricks, do not limit your creativity.
Advertise for the Holidays
Consider advertising in more unique and innovative medium for the holidays. Try advertising in the food section of local papers. Do not underestimate the importance of email marketing and social media websites. It is the fastest way to reach the most of your customer as possible. Additionally, ensure to mention your takeout or delivery services, since people may throw their own parties or would be too busy to cook around the occasion.
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