From restaurants to retail, all businesses cannot succeed without loyal customers. The holiday season is a time to give, and show gratitude to those who have supported you and your business to make it what it is today. With more workload,high demands, and tighter deadlines in businesses at the end of the year, it pays to show a little thanks to people who helped you out to get there in the first place.
As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.
–John F. Kennedy
Customers in nowadays place more value on the personal connection with the brands they are supporting. Making your customers feel special is an important approach in maintaining that connection and creating a customer-based culture in your brand. When a brand makes their customer feel appreciated, that customer often establishes a deeper, more enduring loyalty to the brand.
Here are few ways to show your sincere gratitude to your customers this holiday season;
A Special Discount
Sending a “Thank You” email and offering your customers a special discount is among the easiest and most time-efficient ways to communicate your gratitude this holiday season. The simplicity of this “thank you” is all many customers will need to feel sufficiently valued and happy to continue their business with you.
It is all about showing gratitude and being sincere. Instead of highlighting about your company has accomplished in the past year, highlight the people who helped you made those accomplishments.
Organize an Event
You can organize a presentation, provide small event or host a give-away. Whatever you choose, always remember that your customers are the guests of honor and that showing your gratitude is the most important purpose of the evening.
A Simple Thank You Note
Sincerity is one of the most important value of your “thank you” to your customers. A standard email does not hold sincerity than a handwritten note or card,so for your most valued customers and clients, it’s beneficial to go an additional mile. Put a stationery with your company’s logo, and always put your signature yourself. Keep it short, genuine and sincere, and your clients will much be appreciated.
Make a Video Presentation
An effective “thank you” does not have to cost a penny, other than your time. That is the reason why making a short, sincere video of yourself along with your employees thanking your customers is very effective. It’s easy, it’s quick, and it shows that you care enough about your customers to spend your own time and energy to thank them. Take a minute to thank them this holiday season, no matter how simple the effort, it will have a great effect to you and your business.
What’s your favorite way to show gratitude for your customers? Share it with us and comments below!
First of all, on behalf of Fun Food Thailand Co. Ltd., we would like to thank our valued customers for the support and for trusting our company to provide quality equipment that you needed. Thank you for giving us the opportunity to serve you this year. It has been an honor and a valuable experience for us. Also, to our employees who worked hard and helped the company to be what it is today. Thank you and Thank you!
– Managing Director