Marketing ice cream is like offering waters at the beach, everyone wants some. Almost everybody love sweets and a journey to the ice cream store is a tradition for many families, but prospect customers need to know about your shop and your products to bring you sales. They are much more likely to visit your Ice cream Business if they know you make a unique-flavored, quality ice cream in the area. Business marketing strategies that give customers a chance to taste your ice cream are likely to succeed.
Catering is one of the effective ways to get prospective customers to taste your ice cream products while also earning profit. Connect to your nearby local businesses, non-profits organizations and churches and ask if they would like you to cater their occasions. Offer discounts or reduced rate for local businesses if they distribute your business cards, or if they sell your Ice Cream Products with your company name stamped on it. If the customers like your ice cream and know that you are local, they are more likely to check out your Ice Cream Shop.
Fairs and Festivals
Summer festivals and fairs are ideal places to sell your ice cream products, as hungry people are eager to try a frozen treat. Try giving a discount cards or business cards to festival customers. If they love your ice cream, they will remember you as the excellent fair vendor and may patronize your Ice Cream shop.
Offer your retail ice cream shop services for parties and special events. If you make your own ice cream products, offer tours and allow people to see the process of your Ice Cream and sample different flavors. Holding parties and events at your shop can help you draw customers to your business. Sponsor a family night out and offer a discount for families with little kids, or ask a non-profit to hold a fundraising event at your shop. If you are marketing a new flavor in your menu, give out some free samples one evening or offer a bonus scoop for regular customers. People are very attracted to free events, and when they visit your store for one such event, they are more likely to remember your shop as a place they want to come back again.
Social Media and Internet Marketing provide an inexpensive, some are even free, alternative to traditional promotion. Make a Facebook page and other Social media Accounts for your store and post regular updates on your products, store information and discounts. Engage with your customers and ask them what flavors they want, potential events and other ways to improve your business. Creating a blog is another excellent opportunity. Try giving ice cream recipes and serving tips and tricks. Customers are more likely to read your blog if you provide useful information they can use in their daily lives.
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